Thursday, 29 April 2010
Wednesday, 28 April 2010
My favourite part is right at the end where Darianne reveals that one of the BGM Models - Laura will likely be in the next shows in Milan. Laura Wells is the current model for Evans and ASOS Curve. I adore Laura - and this is freaking awesome news!
Laura in Elena Miro might just drive me crazy!
Thanks to Madison Plus for letting me know about this through their blog. Video from The Morning Show, Channel 7 - Australia.
Images sourced from BGM Models and Blog - A deed without a name.
Monday, 26 April 2010
Sunday, 25 April 2010
Fashion has Brains
Edited by AsheEvery week I am always surprised by the selection of posts we receive here at IFB. I think back to before I started my blog, the discrimination I felt working in retail and adoring fashion, because it was shallow and it wasn’t academic. Now I look at the community I am a part of and think– how could anyone accuse fashion enthusiasts of being shallow? Or fashion designers, lovers of style? Indeed, like any frowned upon medium or niche, fashion has brains; it has ingenuity, it has controversy, it has creativity, and it has depth.
This week I want to celebrate those putting fashion and intellect together, to show that there’s more than meets that glittering eye…
Oh, and if you’re looking for something to do this summer… IFB is looking for interns!
Links à la Mode : April 22
- Agent Lover: – On The Search For The Perfect Retro Bathing Suit!
- Alice in Stilettos: – Interview with Edgy, Up-and-Coming Designer Chelsea Sutrisno
- Bay Area Style File: – Interview with Model turned Eco Friendly Beauty Brand owner Josie Maran.
- Bobbins and Bombshells: – Fashionable History: Lilly Dache – A True Fashion Success Story.
- Denim Debutante: – Meet US-Made NAEM Denim and Win Your Own Pair
- dramatis personae: – Back to the Future
- Fashion Pulse Daily: – Cynthia Rowley for Roxy Spring 2010
- For Those About to Shop: – Crystal Renn’s inspiring story of transformation may make you think twice about modelling industry:
- krameymartin: – Being pregnant doesn’t mean you have to sacrifice your fashion sense. Check out this post to learn how to jazz up simple maternity pieces.
- La Chanelphile: – “The Allure of Chanel” by Paul Morand with Illustrations by Karl Lagerfeld
- M.I.S.S.: – The Rag Trade: The Sale Mentality. This week’s article looks at how we will get consumers to break the sale mentality and pay full price again.
- Night Watch: – DIY Tutorial: Burberry Prorsum F/W 2010-11 Inspired Blazer
- Oh, the Places You'll Go!: – ASOS Curve Models – Plus, or not plus enough?
- Oranges and Apples: – Some thoughts on weight, fat activism and health
- Poetic & Chic: – Hamish Bowles, European Editor at Large for Vogue, visits the de Young in San Francisco to announce a new Balenciaga retrospective slated for spring 2011.
- Retro Chick: – Made To Measure – Dresses for those who aren’t a standard size
- shrimp salad circus: – DIY Spring Flowers Headband/Belt for Under
- The Coveted – Craving Miu Miu Clogs?
- the fashionate traveller: – Discovers the emerging Japanese fashion trend Dolly Kei, as seen through a visit to Grimoire, Shibuya’s premier vintage store.
- The Fashionista Lab: – I gave up shopping and gained a new perspective on using and building my wardrobe (hint: shoes are important)
- True Queen: – Warning: Men In Skirts – Examining a taboo trend that attempts to go mainstream
Thursday, 22 April 2010
This is a WOW dress. It took me a second to figure out how the wrap worked - but once I had it, I was impressed. This FEELS great to wear and it is made perfectly for a curvy body. I have quite a chest on me, and due to the wrap construction of this dress, I imagine it would work equally well on a smaller pair of curves. The silk is so soft and flattering.
This is the same style as above, but, as I fell in love with this style when I saw it online - I had to try both colours. This dress only improved for me in the Black and White, I felt feminine and sexy.
I never wear Kaftans, because as most of you know, I like more structured clothing. Trying this top on, I had to put my anti-Kaftan wearing bias aside and take a look. I am impressed. While a little too flowy for my taste, the silk makes this a pleasure to wear and the long tulip cuffs are a delightful touch. Interestingly, the sequins on the top match really nicely with the bold green print - it feels like it might have been over-designed, but no!
Monday, 19 April 2010
Sunday, 18 April 2010
Friday, 16 April 2010
I just wanted to update this post. I look at fashion a wee bit differently than I did when I first started talking about the Model choices at ASOS. I think that ALL the women modeling are stunning. My earlier frustrations, looking back on these posts is more that they were not always a great representation. It is clear ASOS, with the amazing current choice of model has made a huge effort. All the clothes look amazing on the current models, and I think the women - who all look different and healthy and curvy are a great representation. I especially think this as it looks like the "sample" sizes are being MADE for their curves too - thereby better representing the shape on them, AND the shape on us. That, or the clthes are pinned VERY well.
I love the girls - Laura, Justine, Bree, Amy etc. are amazing! Stunning. I think they are great choices and beautiful women.
In fact, I have interviewed one of them (as of May 2011) - Bree Warren - HERE... She is amazing.
I thought about taking my earlier posts (below) down, but I know they brought up a lot of debate and indeed - responses from ASOS. I have a great deal of respect for their responses as well as your responses. Clearly - I have posted several ASOS Curve outfits on this site since writing these pieces and do love the clothes... These posts will stay, but if you read them, please note that my blog has organically changed in the last year. I believe in a complete celebration of fashion and curves - I respect what ASOS do and how they provide for us. I think they have made strides from the first early steps they made and think the clothes they make are beautifully represented... I haven't always loved the clothes or how they have showcased them... but I do now.
Rant. Rant. Rant. You've read me bring this up before...
Thanks for your reply.
I understand where you are coming from, but in the world of modelling plus size is considered anything over a size 12 - I know that sounds completely insane but it is just the way the industry works.
I have spent the last 6 months pouring blood, sweat and tears into finding an appropriate Curve model, literally, it's very close to my heart and it saddens me to hear you aren't happy with our choices.
Unfortunately, the plus sized model industry isn't that large, and it's extremely hard to find a model that would be right for ASOS that is also a size 20. It's probably the hardest challenge I have faced in my two years working here. I have met every plus sized model in London.
The issue is, when we're casting we take so many things into account, we really need the creme de la creme of the model scene here because it's very full on - every model has a certain number of shots they need to get in a day, quickly. Also not everyone photographs well under our lighting, the model needs to be in proportion otherwise they aren't showing off the clothes well. We need girls with good hair and skin, because we don't have time to keep doing their make-up. These are all things we need to consider, which makes finding a model extremely difficult.
I also have to say we are following the same path as every other plus sized retailer, and in many cases we have bigger models than them. One of our plus sized girls has told me stories of her having to wear a fatsuit for shoots, whereas another has told me about her being digitally enhanced to look bigger - ASOS would NEVER ever hop on this bandwagon. We'd prefer to be truthful to our customers.
Doing a model comp is something we have discussed but these sorts of things take a lot of planning... so keep looking!
Thursday, 15 April 2010
Tuesday, 13 April 2010
- 20% off EVERYTHING (!!)
- Exclusive Cosmo subscription offer
- Complimentary Drinks - water and champagne
- A chance to win an outfit styled by the Cosmo Fashion Director
- A Nail Bar
- PLUS a Goody Bag if you spent £50 or more.
- This months Cosmo UK (worth £3.40)
- Subscription offer to Cosmo UK
- A hotel offer
- A bag of Maltesers
- A pretty Daisy Eve ring (worth £8)
- A gorgeous, buttery soft scarf (probably worth £10-£12).